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When It Comes to PSAs, Timing Is Everything

Halloween PSA on Halloween PSAs:

 I understand that some people want to make sure people wear costumes in a specific way. Some people want costumes to be extremely accurate. Some people want costumes to be safe. Some people want costumes to be politically correct.
It is OK to put out a PSA asking people to dress the way you want. If you're persuasive and if you say it at the right time.
If you want people to change based on a PSA, it will be most effective for you if you PSA when they have the ability to change. October 30th is far too late for people to change their choice of Halloween costume and far too late for people to change the events they set up. I know some people who start making their Halloween costumes as early as August or July.
It will be even more effective if you send out the PSA when people are already thinking about their choices. A PSA about Halloween costumes would be most effective around the last week of September through the last week of October.
That is why this PSA is being sent out now instead of being sent out several days ago or several days from now.
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