That time of year is coming up, so it's time to put out this post.
I get a little annoyed when I see business ads, events, or sales that are based around the time of year or an upcoming holiday, but have no connection to the actual product or service.
I understand a car lot doing a Christmas sale. But a car lot doing a Halloween sale? What does Halloween have to do with cars?
I just saw an hair salon ad saying "Savings you can FALL into". Literally any business can use that and it would have just as much connection as it would for a hair salon.
I'm happy to have seasonal promotions. But can you please find a way to make the season relate to your product/service?
I get a little annoyed when I see business ads, events, or sales that are based around the time of year or an upcoming holiday, but have no connection to the actual product or service.
I understand a car lot doing a Christmas sale. But a car lot doing a Halloween sale? What does Halloween have to do with cars?
I just saw an hair salon ad saying "Savings you can FALL into". Literally any business can use that and it would have just as much connection as it would for a hair salon.
I'm happy to have seasonal promotions. But can you please find a way to make the season relate to your product/service?
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